Recently I got an opportunity to attend TASCON17, a talent acquisition and sourcing conclave held in Bengaluru (India). Now, the event covered a variety of topics, but the one which fascinated me the most was on the employer branding and how organizations can use it to attract talent. Here, I will try to share what I have learned from that session about employer branding and leveraging it to transform an organization into a talent magnet.
“Branding is a promise to your customer. Employer Branding is a promise to your current and future employees” – Kathryn Minshew
In a space where startups are booming and every company is on the look-out for the best talent, there has become a significant need for each company to construct its own brand. This is where employer brand comes into place. Employer branding is a term that has significantly caught on and has been the “it” subject in the industry for the last ten years. It is essentially an umbrella term that showcases an organization’s culture, values and most essentially, its people.
Continue reading “The Ultimate Guide to Kick-Starting an Employer Brand”